FC Augsburg: A New Era of Fan-Driven Identity with Mizuno Home Shirt

The heart of Bavaria beats anew with FC Augsburg's latest venture into fan collaboration, as the club unveiled a fan-designed Mizuno home shirt for the 2025/26 Bundesliga season on May 15, 2025. This bold initiative marks a significant milestone in the club's history, as it is the first time the home kit is being showcased during the final home game of the current season, a decision resonating with both tradition and contemporary fan engagement.

The design is a harmonious amalgamation of heritage and modernity, featuring a predominantly white base accentuated by a striking red and green diagonal sash. This color scheme is not merely aesthetic but a nod to the club’s deep-rooted connection with Augsburg’s city identity. The iconic pine cone motif, a subtle yet powerful emblem on the left side, echoes the symbolism found in the club's badge. The founding year, 1907, is inscribed on the collar, further emphasizing the enduring bond between the club and its loyal supporters.

In an era where sports apparel can often be driven by commercial interests, FC Augsburg's decision to involve fans in the design process underscores their commitment to community and tradition. The kit’s bespoke font, spelling out FC Augsburg across the back for the first time, further distinguishes this shirt as a unique representation of the club's identity.

From a technical standpoint, the collaboration with Mizuno ensures that this kit is not only a visual delight but also a product of high performance standards. The new shirt is priced at 89.95 euros for adults and 69.95 euros for children, with options for women, toddlers, and infants set to launch later. This makes the kit accessible to a broad spectrum of fans, fostering a sense of inclusivity.

Jess Thorup, the head coach, will lead the team in donning this historic kit against 1. FC Union Berlin at the WWK Arena on May 17, 2025. This match not only serves as a competitive fixture but also a celebration of the club’s evolution and its fans’ pivotal role in shaping its future identity. As FC Augsburg steps into the new season, this fan-designed kit stands as a testament to the club’s progressive ethos, blending past glories with future aspirations.