Corinthians Forge New Path with adidas Partnership

In a strategic shift that reverberates across the Brazilian football landscape, SC Corinthians SP has announced the end of their iconic 23-year kit partnership with Nike. Like a fashion designer swapping a signature style for a fresh collection, Corinthians will transition to adidas, starting from the 2026/27 season. This decision, announced between September 4th and 5th in 2025, marks a significant commercial development for both the club and Brazilian football.

For over two decades, the relationship between Corinthians and Nike was akin to a classic novel, with each kit release turning a new page. The minimalist, monochromatic designs became synonymous with the club's identity, much like a signature dish at a renowned restaurant. However, the allure of a lucrative $150 million contract with adidas has set the stage for a new chapter, promising fresh designs and a reinvigorated brand presence.

This move is not just about changing the fabric on the players' backs; it's about weaving a new narrative for Corinthians and adidas alike. By entering Brazil's largest football market, São Paulo, adidas seizes an opportunity to reclaim its foothold after losing São Paulo FC to New Balance two years prior. It's as if adidas is returning to a bustling marketplace with a revamped stall, ready to attract eager customers.

Meanwhile, Nike is shifting its sponsorship focus to Atlético Mineiro and Vasco da Gama, with new deals commencing in 2026. This redistribution of alliances reshapes the sponsorship dynamics within Brazilian football, akin to chess pieces being strategically repositioned on a board. As Corinthians paves a new path with adidas, the club stands poised to redefine its brand both on and off the pitch, setting the stage for a dynamic future.